The W has one of the best breakfasts in the Seminyak area, but why is it also very cheap and accessible?

Loss leaders are pricing strategies where products are sold below cost or “at a loss” in order to bring in more business and attract customers to more pricier deals. The W used their amazing culinary feasts to bring in customers all around the locale, and through that increasing the traffic in their business on a daily basis.

Was a really effective move in my opinion, and inspired me to think of more creative ways to help my own business thrive and grow.