Hi, I’m Charley Valher.
A Business Owner, Investor, Husband, and Father from Melbourne Australia
Hi, I’m Charley Valher.
A Business Owner, Investor, Husband, and Father from Melbourne Australia
What I'm Currently Working On
Valher Media helps business owners create, grow and profit from podcasting. We take your podcast to the next level.
Asset Blocks helps you use your profits from your business to build your personal wealth and leave a legacy for your family.
About Me
1998 - Pokemon Card Trader (10 years old)
This is the point I knew business was for me. Pokemon cards had taken off at my school, and I quickly became obsessed.
At every opportunity, I would buy, sell, and swap cards.
It wasn’t too long till I had them all.
I was devastated when the fad ended…
2012 - eBay Merchant
Importing products in bulk from the USA and China. This was my first real shot at business.
I loved the business model of eBay because it was simple to understand. “Sell products for more than you pay for them.”
I figured if I could stick to that, then I would probably do ok.
I quickly realised that the secret to eBay success at the time was being ranked # 1 for a keyword. It didn’t matter how good your product was if no one saw the listing!
This was my first taste of digital marketing.
I would spend hours and hours on online forums and at workshops learning the latest tactics to get my items ranked.
I knew I was onto something with this “digital marketing” thing when other eBay sellers began asking me to help them with their stores.
My biggest lesson from eBay: Sell things people want to buy, not what you want them to buy…
2014 - PPC Empire
My first 7-figure company running Facebook and Google ads for clients.
I often think of PPC Empire as my university degree as I learnt so much from it. One of the great things about owning a marketing services business is that you get to see inside other businesses.
We were spending millions on ads for clients every year, and I was endlessly fascinated with how the ads would turn into profit for the business.
My biggest lesson from PPC Empire: Niche rhymes with Rich for a reason. 😉
2017 - Outsourcing Angel
Providing off-shore staffing solutions to Australian business owners.
At one point Outsourcing Angel had over 100 staff. This was my first big company experience.
My biggest lesson from Outsourcing Angel: Working with a large team is very different from managing a small team.
It’s like driving a jet ski vs. piloting a cruise ship. The bigger the team, the more thinking is needed for the decisions you make, as it is not easy to turn around a cruise ship.
2019 - Valher Media (Current)
Podcast media education and services.
This business happened by accident after being unable to scratch my own itch. I wanted to do a podcast but couldn’t find the services I wanted to support my show.
After continually being disappointed by what was on offer, I decided it was time to build it myself. Turns out many others were having the same challenge.
My biggest lesson from Valher Media: Content is the only way to truly scale YOU.
2021 - Asset Blocks (Current)
After achieving some success in business, one of the great side effects is making some $$. The problem became that I had no idea what to do with it.
Financial education as a whole is incredibly poor in my opinion. Especially for business owners.
Asset Blocks is what I wished someone had told me about wealth creation.
My biggest lesson from Asset Blocks: Making money and growing money are 2 very different skill sets.